WHY Delicious in-house yogurt creations (especially the organic fruit ones in summer, like peach crumble) and a dazzling array of mix-in options to pair with the French vanilla or Valrhona chocolate.

WHAT Known for its exuberantly friendly staff and a line that typically stretches outside the door, 21 Choices actually offers untold thousands of possible combinations for its custom-made, mix-in frozen yogurts. Give ‘em snaps for their sustainable packaging and products.

WHO Packs of Pasadena teens, families, date-nighters and, at least once a week, a gaggle of great-looking firefighters (they get to park the hook-and-ladder in the red outside).