WHY The King Kobe burger, the house-made buns and the casual vibe.

WHAT So what if it’s not really at the beach? The food is good, the prices are reasonable. and the setting is flea-market cute, complete with a fetching covered garden. Follow the regulars’ lead and go with the burgers, which come in variations including salmon, turkey and veggie, or one of the entrée salads, such as the ginger-infused salmon with asparagus, mushrooms, greens and soy dressing. Breakfast is also a winner; try the famed french toast.

WHO Loyal locals who need a weekly burger or salad fix.