WHY Great prices and an amazingly varied selection of mainstream and esoteric Chinese grocery items. Worth a trip for the noodle case alone.

WHAT The Gelson’s of Chinese supermarkets, except instead of having 60 kinds of breakfast cereal, 99 Ranch has 60 kinds of fish sauce. An absolute must-visit, with a dazzling array of Chinese (not so much Korean or other Asian cultures) produce, sauces, noodles, kitchenware and ingredients, as well as terrific (and terrifically cheap) live seafood. Branches in Monterey Park, Rowland Heights and beyond.

WHO A pan-Asian clientele, including tourists, locals, bargain-hunters and cooks.