WHY For small-town service with big-city products, from fine wines and prime meats to frozen organic baby food and boutique-label chocolates.

WHAT This swank little market doesn’t have 50 kinds of toilet paper, but it has everything a Bel-Air resident might need, including artisanal cheeses and sushi. There’s an espresso bar, too.

WHO Movie stars and captains of industry, as well as their personal assistants and nannies.