WHY Beverly Hills’s is the first SoCal market to sell wine—so with chickens and eggs available from Healthy Family Farms and grass-fed beef from J & J, you really can get everything you need for dinner.

WHAT This mid-size market has easy-breezy street parking, great variety and a Persian New Year celebration. The many A-list growers here include Harry’s Berries, McGrath Family Farm, Weiser Family Farms, Finley Farms and Honey Crisp, which has exquisitely ripe summer fruit—their peaches brought Jeffrey Steingarten to his knees in his nationwide search for the best. Don’t miss Westfield Farms’ avocados—they have more varieties than you ever knew existed—and the organic wine from Gold Country grower/producer Brian Fitzpatrick.

WHO Affluent seniors, young families, a large Persian community and a sprinkling of chefs.