WHY Kosher challah, delicious rye and heavenly cheesecakes.

WHAT So maybe you have to wait a while, and maybe the fellow behind the counter could be a little less brusque. But these are the things one must endure to get a rye bread this good. Since you had to wait so long for your rye, you might as well get some chocolate chip rugelach. And maybe a cheesecake.

WHO People who wouldn’t pay $5 for a cupcake at gunpoint.