WHY A dessert case packed with dreamy retro desserts, including Hostess-never-had-it-so-good chocolate cupcakes.

WHAT Heirloom’s first-rate breads and baked goods, fine sandwiches (try the Cuban) and excellent salads (especially the Cobb) have made it one of the most popular breakfast and lunch spots in South Pasadena. The setting is stylish, hip and friendly, and the appealing patio is a magnet for just about everybody in town on weekend mornings.

WHO Outside: parents and their colorfully clad toddlers sharing space with dogs and their well-behaved owners. Inside: local business and creative types.