WHY For what is quite possibly the best burger in town. Sorry, Father’s Office.

WHAT Adam Fleischman takes burgers very, very seriously. He grinds the beef from flap steak and short ribs, gets soft, shiny yet sturdy buns from a Portuguese bakery, and offers such toppings as grilled onions, parmesan cheese crisps and shiitake mushrooms. The signature Umami burger has a rich savoriness; other choices include the Triple Pork, the Turkey Miso, the Hatch (chile), the Truffle Cheese and the Earth (veggie). It’s just too bad the service so often falls short. More locations in Santa Monica, Hollywood and Los Feliz.

WHO Young and hungry foodie men.

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