WHY Really good, and good for you, bran muffins—try the blueberry-raspberry oat-bran one.

WHAT Zen’s muffins are big sellers at Trader Joe’s and Whole Foods, but you can come here to the source to buy them fresh from the ovens. The specialty is bran muffins of many types, as well as fiber cakes and vegan muffins. None of them taste like hay, which is too often the case with health-food baked goods.

WHO Health-conscious and/or vegan westsiders.