WHY For tender layer cakes and cookies that are the stuff of childhood dreams.

WHAT Home-style cakes, cupcakes and mini-cupcakes done to perfection: German chocolate, coconut, red velvet, and of course, vanilla buttercake. You’ll also be tempted by criss-cross peanut butter cookies, bundt cakes and creamy cheesecakes that taste like they were baked in your mom’s kitchen. Inscriptions on cookies and cakes at no extra charge.

WHO People who believe there really is a Betty Crocker, and cupcake connoisseurs seeking true butter flavor and tender crumb.